{"id":33421,"date":"2025-07-02T04:37:12","date_gmt":"2025-07-02T02:37:12","guid":{"rendered":"https:\/\/www.apsys.pl\/apsys-wins-8-prestigious-solal-awards\/"},"modified":"2025-07-02T04:37:12","modified_gmt":"2025-07-02T02:37:12","slug":"apsys-wins-8-prestigious-solal-awards","status":"publish","type":"post","link":"https:\/\/www.apsys.pl\/en\/apsys-wins-8-prestigious-solal-awards\/","title":{"rendered":"Apsys wins 8 prestigious SOLAL Awards!"},"content":{"rendered":"

Three golds and five silvers \u2014 these are the awards Apsys Polska brought home from this year\u2019s edition of the SOLAL Marketing Awards. The awards ceremony and the accompanying conference were held on 17 June in Warsaw. The competition is open to all players in the shopping center and mixed-use market. <\/strong><\/p>\n

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The SOLAL Awards, with a long-standing tradition, recognize the best marketing campaigns in the retail sectors across Europe, South Africa, and Canada. This year, after a few years\u2019 break, the competition returned in a refreshed format. Thanks to a rigorous and transparent evaluation process conducted by a jury of 20 top industry experts from 14 countries, SOLAL has gained a reputation as the \u201cmarketing Oscars\u201d of the shopping center world. <\/p>\n

\u2013 \u201cToday, marketing in shopping centers is much more than promotions or seasonal campaigns. It\u2019s about actively listening to customers, tracking trends, and responding swiftly to changing needs. Well-designed marketing efforts not only drive sales, but also build a strong emotional connection between a center and its local community. At Apsys, we view marketing as a tool that not only boosts footfall but also enhances the urban space and everyday experience of our visitors. Every campaign is an opportunity to co-create something meaningful for our guests, tenants, and owners,\u201d <\/em> says Agnieszka Tomczak-Tuzi\u0144ska<\/strong>, Marketing Director at Apsys Polska<\/strong>.<\/p>\n

In this year\u2019s SOLAL Awards, Apsys Polska won an impressive 8 awards (three gold and five silver) across five categories. Three awards went to Manufaktura in \u0141\u00f3d\u017a, three to Posnania in Pozna\u0144, and two to Galeria Katowicka. <\/p>\n

Gold Awards:
\u201cCentre Opening & Refurbishment\u201d: Posnania was awarded for the launch campaign of Food Fyrtel, Apsys\u2019 first food hall. The creative campaign combined traditional and digital marketing with influencer collaborations. Just weeks after opening, Food Fyrtel became a new lifestyle and culinary hotspot in Pozna\u0144.
\u201cCSR\u201d: Manufaktura\u2019s \u201cAmbulance for Preemies\u201d campaign won gold for an initiative that combined entertainment and community spirit to fund the purchase of Poland\u2019s first container ambulance for the Mother and Child Health Center in \u0141\u00f3d\u017a.
\u201cPlacemaking\u201d: Galeria Katowicka was recognized for Dogbar, a dedicated dog-friendly zone created in the food court in collaboration with a dog psychologist \u2014 the first such concept in a Polish shopping center. <\/p>\n

Silver Awards:
\u201cTactical Marketing\u201d:
Manufaktura na talerzu \u2013 a year-round culinary campaign promoting restaurants at Manufaktura through 15 food events.
Serialove Love by Posnania \u2013 a 360\u00b0 campaign inspired by Netflix series, bringing pop culture into the shopping experience. <\/p>\n

\u201cStrategic Marketing\u201d:
Posnania\u2019s local-rooted communication strategy celebrating Pozna\u0144\u2019s icons and landmarks, creating a unique visual identity for the mall.
Manufaktura\u2019s \u201c600 Paintings for \u0141\u00f3d\u017a\u2019s 600th Anniversary\u201d \u2013 a visual art campaign involving international artists, canvas made from museum looms, and exhibitions in public spaces near the center. <\/p>\n

\u201cCSR\u201d: Galeria Katowicka\u2019s \u201cThis City Is Turning Green\u201d project \u2014 a multifaceted sustainability campaign featuring an urban farm, fashion recycling drives, and an eco-mural, all promoting environmental awareness and community collaboration.<\/p>\n