Apsys wins 8 prestigious SOLAL Awards!
Three golds and five silvers — these are the awards Apsys Polska brought home from this year’s edition of the SOLAL Marketing Awards. The awards ceremony and the accompanying conference were held on 17 June in Warsaw. The competition is open to all players in the shopping center and mixed-use market.
The SOLAL Awards, with a long-standing tradition, recognize the best marketing campaigns in the retail sectors across Europe, South Africa, and Canada. This year, after a few years’ break, the competition returned in a refreshed format. Thanks to a rigorous and transparent evaluation process conducted by a jury of 20 top industry experts from 14 countries, SOLAL has gained a reputation as the “marketing Oscars” of the shopping center world.
– “Today, marketing in shopping centers is much more than promotions or seasonal campaigns. It’s about actively listening to customers, tracking trends, and responding swiftly to changing needs. Well-designed marketing efforts not only drive sales, but also build a strong emotional connection between a center and its local community. At Apsys, we view marketing as a tool that not only boosts footfall but also enhances the urban space and everyday experience of our visitors. Every campaign is an opportunity to co-create something meaningful for our guests, tenants, and owners,” says Agnieszka Tomczak-Tuzińska, Marketing Director at Apsys Polska.
In this year’s SOLAL Awards, Apsys Polska won an impressive 8 awards (three gold and five silver) across five categories. Three awards went to Manufaktura in Łódź, three to Posnania in Poznań, and two to Galeria Katowicka.
Gold Awards:
“Centre Opening & Refurbishment”: Posnania was awarded for the launch campaign of Food Fyrtel, Apsys’ first food hall. The creative campaign combined traditional and digital marketing with influencer collaborations. Just weeks after opening, Food Fyrtel became a new lifestyle and culinary hotspot in Poznań.
“CSR”: Manufaktura’s “Ambulance for Preemies” campaign won gold for an initiative that combined entertainment and community spirit to fund the purchase of Poland’s first container ambulance for the Mother and Child Health Center in Łódź.
“Placemaking”: Galeria Katowicka was recognized for Dogbar, a dedicated dog-friendly zone created in the food court in collaboration with a dog psychologist — the first such concept in a Polish shopping center.
Silver Awards:
“Tactical Marketing”:
Manufaktura na talerzu – a year-round culinary campaign promoting restaurants at Manufaktura through 15 food events.
Serialove Love by Posnania – a 360° campaign inspired by Netflix series, bringing pop culture into the shopping experience.
“Strategic Marketing”:
Posnania’s local-rooted communication strategy celebrating Poznań’s icons and landmarks, creating a unique visual identity for the mall.
Manufaktura’s “600 Paintings for Łódź’s 600th Anniversary” – a visual art campaign involving international artists, canvas made from museum looms, and exhibitions in public spaces near the center.
“CSR”: Galeria Katowicka’s “This City Is Turning Green” project — a multifaceted sustainability campaign featuring an urban farm, fashion recycling drives, and an eco-mural, all promoting environmental awareness and community collaboration.
- “From the start, our ambition was to create places that truly matter — not just as investments, but as social and cultural landmarks. Apsys-managed centers are more than retail spaces. They are living, sustainable places that bring people together, inspire, and make everyday life better. These awards reaffirm that our direction makes sense. By acting with courage, care, and to the highest standards, we can genuinely shape the cities of tomorrow. We are also grateful to our partners — Union Investment, owner of Manufaktura, and Savills Investment Management representing Galeria Katowicka — for trusting us to carry out bold and innovative campaigns,” says Justyna Kur, Vice President and Head of Property Management at Apsys Polska.
